Decaannaa ..... Mind it !

These r some of the hoardings you would find all across Hyderabad end of last year, courtesy Deccan Chronicle.

If u r wondering whats the Deccan Chronicle, its a news paper in circulation in Hyderabad. Over the past few days commuters notice such hoardings published by the newspaper.

Dont know the exact reason as to y have they come up with something sleazy actually. Isint it sleazy ? With sleazy captions on the t-shirts these hot models r wearing. The one here says, "GET BOTH SIDES OF THE STORY". Excuse me, whats does that exactly mean. Dont every other newspaper provide u with the real pirture of any news or is it sleazy enough for people to understand what they really mean by what they have written and where they have written, which ironicaaly ends with "For Young Minds" at the bottom of each hoarding. And to add to it they also mention the number of copies in AP ? Is this just the reason y u selling so many copies ?

The second one here says, "RETAIL FDI BOOM OR BUST"..... wow, now isint that what people of really wanna read. Can u even make a realistic guess of all the people reading this hoarding, how many would even understand the meaning of Retail FDI ? But they would definately understand what the rest of the caption says, isint it? Now is this some campaign that Deccan has introduced to boost up their sales and targeting the younger generation to spend some money to buy their newspaper and hope to find something sleazy inside as up on the hoarding. Value for money is so diminishing in the mind of the publishers that they have adopted such sleazy marketing strategy.

And again the number of copies in AP and for younger minds. Indicating it to the older, experienced genration to stay outta this and buy something else, coz we r now trying to capture the yonger people with our sleazy practices.

And here is the third one that says, "INSTITUTE RELEASES VITAL STATISTICS". OMG, now what institue r they talking about and which vital stats r they mentioning. No doubt, everyone knows and expects them to release the vital body stats of those hot models. Now is this cheap marketing strategy ? Definately not for the publishers and they must have spent enough to get these hoardings up.

Now the question is, would they increase their bottom line by these sleazy techniques ? They probably would at the end of the day acheive their sales target, but by what means? Will their self respect hurt a lil bit when they sleep or is it just too hillarious to look at and turn ur face around.

Mind is knocking on one more reason, It also could have been the strategy to earn more money simply because they sponsored the IPL team, in which they have put in crores of rupees. R they making it up for it ????
Deccaannaa ...... Mind it !